100% PURE Cream Foundation Concealer Sand – Matte, Hydrating, Vegan for Light/Medium Neutral Skin

Smart-Tinted Skin Care with Fruit-Pigmented Pigments

Meet the 100% PURE Cream Foundation Concealer in Sand, designed for light to medium skin with neutral undertones. This shade leverages fruit-pigmented technology—color sourced from antioxidant-rich fruits and veggies—to deliver a tinted cream that honors both beauty and clean ingredients. The result is a versatile base that reads naturally in various lighting and tones.

Buildable Coverage, Seamless Finish

The formula blends into skin with a creamy, anti-aging feel. It can shift from a sheer veil to fuller coverage without caking or creasing, helping texture to appear even while preserving your skin’s texture and glow.

• Coverage ranges from sheer to fuller as you layer—great for no-makeup days or more polished looks.
• Melts into skin for a smooth, long-wearing finish that avoids heavy cracking or cracking lines.

Finish That Feels Like Your Skin, Only Better

The Radiant Satin Finish comes from a blend of avocado butter and rice powder, creating a soft, flattering sheen. Calming chamomile and calendula offer a soothing touch for comfortable wear throughout the day.

• Soft satin glow that reads as natural in person and in photos.
• Botanical calm and purifying notes to support comfortable wear on sensitive areas.

Skincare Meets Color—A Buildable Glow

Vitamin-rich avocado and pomegranate oils provide a nourishing feel that pairs well with bronzer, highlighter, or blush for a cohesive look. The tint offers a glowable base that can adapt to your routine without overpowering your skin.

• Moisturizing oils help create a smooth canvas for other makeup products.
• Buildable glow supports layering with your favorite accessories for contour or warmth.

Clean, Cruelty-Free Beauty You Can Trust

Designed with transparency in mind, this product stays true to clean beauty values: cruelty-free, vegan, gluten-free, fragrance-free, and made in the USA. It avoids harsh chemicals, heavy metals, and synthetic dyes, aligning with a thoughtful, ethical makeup routine.

Whether you’re aiming for a quick, fresh look or a more defined complexion, this tinted cream is meant to adapt to your day, not dictate it. Consider it a flexible base that supports a natural canvas while inviting your favorite makeup accents to shine.