American Crew Matte Clay 85g

American Crew Matte Clay 85g is a professional-grade men's hair styling clay from the long-running American men's grooming brand. The matte-finish formula provides medium-to-strong hold without shine — ideal for textured, modern men's haircuts that need definition without the polished gloss of a pomade or wax.

About American Crew

Founded in 1994 by hairstylist David Raccuglia, American Crew is one of the leading professional men's hair-care brands in the world. The brand specialises in salon-grade products for men's haircuts, with a particular focus on barbershop and modern classic styles.

Key features

• Medium-to-strong hold for all-day style retention.
• Matte finish — no shine, modern textured look.
• Pliable formula allows restyling through the day.
• Adds texture and volume to fine and medium hair.
• 85g professional jar — long-lasting size.

Who it's for

Matte Clay suits men with short-to-medium hair lengths who want a textured, modern style with hold but without shine. Equally suitable for fine, medium or thick hair, and a barbershop favourite for crew cuts, quiffs, slick-backs and textured fringes.

How to use

1. Towel-dry the hair until just damp, or apply to dry styled hair.
2. Scoop a small amount of clay onto the fingertips.
3. Warm between the palms until smooth and pliable.
4. Work evenly through the hair from root to tip.
5. Style as desired — hold and texture build with rubbing.

Specifications

• Size: 85g jar
• Format: Matte styling clay
• Hold: Medium to strong
• Finish: Matte
• Brand: American Crew

A professional men's barbershop staple — strong hold, matte finish, and salon-grade quality.