Aveda Be Curly Co-Wash Shampoo 250ml

Aveda Be Curly Co-Wash Shampoo 250ml is a gentle, sulfate-free co-wash designed to cleanse curly, coily and wavy hair without stripping its natural moisture. The hybrid shampoo-conditioner gently removes build-up while delivering instant hydration and definition — making it the perfect mid-week refresher between traditional wash days.

About Aveda

Aveda is the American-born plant-led haircare and beauty brand founded by Horst Rechelbacher in 1978, now part of The Estée Lauder Companies. Built around aromatherapy-inspired, naturally derived formulations and a strong commitment to sustainability, Aveda has long been a salon favourite for its botanical, results-led haircare. The Be Curly line is its dedicated collection for curly, coily and wavy hair textures.

Key benefits

• Sulfate-free, silicone-free — cleanses without stripping the hair's natural moisture
• Boosts hydration — instantly increases hydration for soft, supple curls
• Reduces frizz — calms the cuticle for smoother, more defined waves and curls
• Adds shine — leaves the hair glossy and well-conditioned
• Removes build-up — gentle enough for frequent use between deeper cleanses
• Naturally derived signature scent — Aveda's iconic aromatherapy-inspired aroma

Who it's for

This co-wash is for anyone with wavy, curly or coily hair who wants a gentler way to refresh and cleanse between traditional shampoo days — particularly those whose curls are easily dehydrated or weighed down by shampoos and styling products. The plant-led formula also appeals to anyone seeking naturally derived, cleaner haircare without compromising on performance.

How to use

1. Wet hair thoroughly with warm water
2. Dispense a generous amount into the palms and apply to the scalp and roots
3. Massage gently in circular motions for 30–60 seconds; smooth through the lengths
4. Add a little water as you go for extra slip and gentler detangling
5. Rinse thoroughly until water runs clear
6. Follow with a curl-friendly conditioner or styler as desired
7. Use as a between-wash cleanse or as a regular cleanser for fine curls

Specifications

• Size: 250ml
• Format: Cleansing conditioner / co-wash
• Key actives: Hydrolysed pea and vegetable proteins, kokum seed butter, babassu and baobab seed oils, aloe vera
• Hair type: Wavy, curly, coily
• Free from: Sulfates, silicones
• Frequency: As often as needed between shampoos
• Brand: Aveda
• Range: Be Curly