Aveda Men Pure-Formance Shampoo 1000ml

Aveda Men Pure-Formance Shampoo 1000ml is a daily, lightweight cleansing shampoo formulated specifically for men's hair and scalp, with a crisp aromatic blend of certified organic spearmint, peppermint, vetiver and lavender oils. The 1000ml salon-size bottle is built for households, gyms or barbers — a long-lasting refill of one of Aveda's most established men's products.

About Aveda

Founded in Minneapolis in 1978 by hairdresser Horst Rechelbacher, Aveda pioneered the integration of plant-based aromaology into professional haircare. The brand pairs naturally derived ingredients with environmental responsibility, sourcing many of its actives through fair-trade partnerships and powering production with 100% wind energy.

What it does

• Cleanses and refreshes daily — a lightweight, low-residue formula suitable for everyday use without weighing hair down
• Soothes the scalp — clinically shown to leave the scalp feeling calmer, less irritated and less itchy with regular use
• Adds shine and softness — works in tandem with the matching Pure-Formance Conditioner to condition mid-lengths and ends
• Naturally derived — 96% naturally derived ingredients including tamanu seed oil and licorice root extract
• Aromatic experience — an invigorating Aveda aroma led by spearmint and peppermint that wakes you up in the shower

Who it's for

Pure-Formance suits men with all hair types — fine through thick, straight through curly — and is gentle enough for daily washing, including for men with sensitive or dry scalps. The 1000ml format is ideal for shared households, frequent gym users, or as a salon back-bar refill.

How to use

1. Wet hair thoroughly with warm (not hot) water
2. Dispense a 10-pence-sized amount into the palms and massage into the scalp using fingertips
3. Work the lather through the hair from roots to tips for around 30 seconds
4. Rinse completely; follow with Aveda Men Pure-Formance Conditioner for added softness and shine

Specifications

• Size: 1000ml (salon size)
• Format: Daily shampoo
• Hair type: All — fine to thick, normal to dry scalp
• Aroma: Spearmint, peppermint, vetiver, lavender
• Brand: Aveda
• Range: Pure-Formance for Men