{"product_id":"byredo-blanche-eau-de-parfum-100ml-spray","title":"Byredo Blanche Eau de Parfum 100ml Spray","description":"\u003cp\u003eByredo Blanche Eau de Parfum 100ml is a clean, soap-like floral from the Swedish niche perfumery house Byredo — launched in 2009 and built around founder Ben Gorham's idea of the colour white. A crisp aldehydic opening of white rose and pink pepper leads into a powdery floral heart of violet, neroli and peony, settling on a soft, almost-transparent base of blonde woods, sandalwood and musk. The result is one of the great modern minimalist florals — calm, refined and unmistakably Byredo.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Byredo\u003c\/h2\u003e\n\u003cp\u003eByredo is a Swedish luxury beauty house founded in Stockholm in 2006 by Ben Gorham. The brand built its reputation on niche fragrances that evoke memory, place and atmosphere rather than traditional flower-and-spice perfumery — Mojave Ghost, Bal d'Afrique, Gypsy Water, and Blanche all belong to the house's permanent collection. Blanche remains one of Byredo's most celebrated and influential compositions, widely credited with shaping the \"clean\" fragrance category of the 2010s.\u003c\/p\u003e\n\n\u003ch2\u003eFragrance notes\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTop:\u003c\/strong\u003e White Rose, Pink Pepper, Aldehydes\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHeart:\u003c\/strong\u003e Violet, Neroli, Peony\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBase:\u003c\/strong\u003e Blonde Woods, Sandalwood, Musk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eOlfactory family:\u003c\/strong\u003e Floral (Powdery Aldehyde)  |  \u003cstrong\u003eLaunched:\u003c\/strong\u003e 2009\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eBlanche suits women drawn to clean, almost-soapy floral fragrances over heavy oriental or sweet gourmand styles. It is at its best in spring and summer for daytime wear, but the soft musk-sandalwood base keeps it wearable year-round. Particularly well-suited to office wear, minimalist-luxury lifestyles and anyone who prefers a quiet, intimate scent envelope to loud projection. If you wear Maison Margiela Replica Lazy Sunday Morning, Glossier You or Le Labo Another 13, Blanche sits comfortably alongside them with more delicate aldehydic-floral character.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003col\u003e\n  \u003cli\u003eSpray onto clean, moisturised skin from around 15 cm away.\u003c\/li\u003e\n  \u003cli\u003eApply to pulse points — wrists, neck and behind the ears.\u003c\/li\u003e\n  \u003cli\u003eTwo sprays of an EDP is plenty; Blanche projects close to the skin rather than filling a room.\u003c\/li\u003e\n  \u003cli\u003eLayer over the matching Blanche body lotion (where available) for amplified longevity.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eSize: 100ml. Presented in Byredo's signature minimalist clear-glass flacon with a black cap and the Blanche wordmark.\u003c\/p\u003e\n","brand":"Perfume Shop S","offers":[{"title":"Default Title","offer_id":53547279057232,"sku":"S508143","price":234.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/2671\/2144\/files\/Byredo-Blanche-Eau-de-Parfum-100ml-Spray-4.webp?v=1788574900","url":"https:\/\/atchayafashionhouse.co.uk\/products\/byredo-blanche-eau-de-parfum-100ml-spray","provider":"Atchaya Fashion House","version":"1.0","type":"link"}