Dapper Dan Matt Paste 50ml - High Hold Low Shine

Dapper Dan Matt Paste 50ml is a high-hold, low-shine men's styling paste from the British men's grooming brand Dapper Dan — designed to deliver a polished, naturally-finished modern men's hairstyle. The richly conditioning paste gives the hair texture, definition and seriously strong all-day hold — without the shine or stiffness of traditional gels and pomades.

About Dapper Dan

Dapper Dan is a British men's grooming and hair-styling brand founded in 2008, inspired by the spirit of the classic British barbershop. The brand's products are designed to deliver salon-quality results at an accessible price — and have built a particular following with traditional barbers and modern gents alike.

Key features

• High hold: strong enough for sharp partings, sleeked-back styles, and textured modern men's cuts that need to hold all day.
• Low shine / matte finish: gives a polished but natural-looking finish — the hair doesn't look "wet" or greasy.
• Texturising paste formula: adds grip and definition to medium and shorter hair.
• Water-soluble: washes out cleanly without leaving residue.
• Compact 50ml tin: easy to slip into a washbag or barber's kit.

Key benefits

• Strong, reliable all-day hold — no need for restyling through the day.
• Matte finish for a modern, natural-looking polished hairstyle.
• Adds texture and definition — great for textured fringe styles, classic short-back-and-sides cuts, and Quiff/comb-over looks.
• Washes out cleanly with shampoo — no residue or build-up.
• Excellent value for a salon-quality grooming product.

Who it's for

Dapper Dan Matt Paste is for men who want a high-hold, low-shine modern hairstyle — particularly those with short-to-medium hair who want a polished but natural-looking finish. A natural pick for those who currently use clay or wax but want stronger hold; or for those who use gel but want a more modern matte finish. Equally well-suited to classic British barbershop styles, modern quiffs, comb-overs and textured shorter cuts.

How to use

1. Towel-dry the hair until damp (slightly damp gives best application; bone-dry hair works too).
2. Scoop out a hazelnut-sized amount of paste with the fingertips (use less for shorter hair, more for longer).
3. Warm between the palms — the paste softens to an easier-to-distribute texture.
4. Distribute through the hair from root to tip — or focus on specific areas (the front of the hair, partings, sleeked-back areas).
5. Style as desired — comb back, side-part, sleek-back, or finger-styled textured looks.
6. Allow to dry naturally, or blow-dry for a higher-volume finish.
7. For extra hold, layer on a second application once styled.

Specifications

• Size: 50ml
• Hold: High
• Finish: Matte / low shine
• Format: Texturising paste
• Water-soluble — washes out cleanly
• Brand: Dapper Dan