Ed Hardy Eau de Toilette 100ml Spray

Ed Hardy Eau de Toilette is a 100ml fruity-floral fragrance for women — a vibrant, slightly playful signature scent built around tropical mango, juicy strawberry and a soft floral heart, finished with warm amber and vanilla. Generously sized and unmistakably fun, it captures the brand's tattoo-inspired, slightly rebellious aesthetic.

About Ed Hardy

The Ed Hardy fragrance line was developed by designer Christian Audigier as part of the much-loved tattoo-art-inspired Ed Hardy lifestyle brand. The original Ed Hardy women's fragrance, launched in 2008, sits within the brand's playful, slightly streetwear-driven aesthetic — a fragrance that pairs bright tropical fruit with soft white florals and a comforting amber-vanilla base.

Fragrance notes

• Top: mango, grapefruit, wild strawberry, apple
• Heart: black freesia, lime blossom, lily of the valley
• Base: amber, vanilla, musk, tonka bean

How it wears

The fragrance opens with a juicy, slightly tropical fruit accord — mango and red grapefruit lifted by wild strawberry and crisp apple, giving an immediate impression of bright summer energy. The heart turns delicately floral, with mystic black freesia adding a slightly mysterious facet alongside soft lime blossom and lily of the valley. As it dries down, warm amber and vanilla wrap the composition into a comforting, slightly gourmand finish, while clean musk and tonka bean lend a smooth, slightly powdery trail.

Who it's for

Ed Hardy is for women who love bright, fun fruity-floral perfumery — wearers who enjoy youthful, playful signatures, fans of the wider Ed Hardy line and those building a casual everyday bottle. It is also a strong gift choice thanks to its instantly recognisable tattoo-graphic flacon and broad appeal at an accessible price.

How and when to wear it

This is a versatile day-to-evening fragrance and is at its most flattering through spring and summer when the tropical fruit opening really sings. Spray onto pulse points — wrists, the inside of the elbows and the base of the throat — and avoid rubbing the wrists together so the fruity-floral heart can develop. The 100ml format makes it a generous flagship bottle for daily wear.

Specifications

• Brand: Ed Hardy (Christian Audigier)
• Fragrance: Ed Hardy (signature)
• Concentration: Eau de Toilette
• Format: 100ml spray
• Year launched: 2008
• Family: floral, fruity, gourmand
• Gender: women