Elizabeth Arden My 5th Avenue Eau de Parfum 100ml Spray

Elizabeth Arden My Fifth Avenue Eau de Parfum 100ml is a polished, modern feminine fragrance launched in 2018 as a contemporary chapter in the brand's iconic Fifth Avenue family. A bright, slightly green opening of mandarin, lemon, violet leaves and ozonic notes leads into a soft floral heart of lotus, pear, jasmine, lily-of-the-valley, Hedione and rose, before settling into a polished base of musk, cedar, amberwood and orris.

About Elizabeth Arden

Elizabeth Arden was founded in New York in 1910 by Florence Nightingale Graham, who took the trade name "Elizabeth Arden" and opened her famous red-door salon on Fifth Avenue. The brand's Fifth Avenue franchise has been a fixture in the catalogue since the original 1996 5th Avenue, and My Fifth Avenue was conceived as a brighter, more contemporary expression of the line for a younger 21st-century audience.

Fragrance notes

• Top: Floral Notes, Mandarin Orange, Violet Leaves, Lemon, Ozonic Notes
• Heart: Lotus, Pear, Jasmine, Lily-of-the-Valley, Hedione, Rose
• Base: Musk, Cedar, Amberwood, Orris

Olfactory family: Floral  |  Launched: 2018

Who it's for

My Fifth Avenue suits women looking for a polished, modern daily fragrance with a clean, transparent floral character and a soft musk-and-wood drydown. The composition is at its best in spring and autumn, comfortable for office, daytime and casual evening contexts. Anyone drawn to fragrances such as Marc Jacobs Daisy or Kenzo World will recognise the territory.

How to wear it

Hold the bottle around 15 cm from the skin and spray onto pulse points — wrists, neck, and behind the ears. Apply to clean, moisturised skin straight after a shower for the longest wear. Two sprays usually balance well; the floral heart blooms gradually on warm skin as the cedar-and-amberwood drydown develops over the first hour.

Specifications

• Size: 100ml
• Concentration: Eau de Parfum
• Gender: Women
• Brand: Elizabeth Arden
• Line: My Fifth Avenue
• Year: 2018