Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 32ml - 145

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 32ml in 145 is a longwearing, buildable liquid foundation designed to deliver a soft matte — not flat, not shiny — finish that wears comfortably through the day. Shade 145 is calibrated for light skin tones with warm olive undertones, part of Fenty's industry-defining 50-shade range that helped reshape inclusivity expectations across the colour cosmetics market.

About Fenty Beauty

Fenty Beauty was launched in 2017 by Rihanna with a clear ambition: a foundation range broad and inclusive enough to flatter "all women everywhere," extended through a complete colour cosmetics line. The Pro Filt'r Soft Matte Longwear Foundation was the launch product and remains the brand's most recognisable offering, frequently cited as a watershed moment for shade inclusivity in beauty retail.

Key features

• Soft matte finish — between flat-matte and dewy, sitting softly on the skin without looking heavy
• Medium, buildable coverage — evens skin tone and blurs imperfections without masking natural texture
• Long wear — climate-adaptive technology resists humidity, heat and sweat
• Oil- and sweat-resistant — formulated to keep makeup looking fresh across long days
• Fragrance-free — gentle enough for daily wear, including for sensitive skin
• 50-shade range — Pro Filt'r is offered in 50 calibrated shades to suit a vast spectrum of skin tones

Shade

145 is a light shade with warm olive undertones — suited to fair-to-light complexions that lean neither distinctly pink nor distinctly golden. Always swatch on the jawline in natural daylight to confirm a clean match against the neck and décolletage.

Who it's for

Pro Filt'r Soft Matte suits anyone who wants a long-wearing, photo-friendly foundation with a comfortable matte feel — particularly normal-to-oily and combination skin types. The buildable coverage makes it suitable for both everyday wear and event-level finishes. Dry skin types should prep the skin well with hydrating serum and moisturiser to keep the matte finish supple.

How to apply

1. Prep the skin with moisturiser and let it absorb fully before applying makeup
2. Shake the bottle, then dispense 1–2 drops onto the back of the hand
3. Apply with a damp Beautyblender, flat foundation brush or fingertips, starting from the centre of the face and blending outwards
4. Build coverage gradually in areas that need it most rather than applying a thicker single layer
5. Set with a light dusting of translucent powder along the T-zone for extended wear

Specifications

• Size: 32ml
• Shade: 145 — light with warm olive undertones
• Finish: Soft matte
• Coverage: Medium (buildable)
• Skin type: All, especially normal to oily and combination
• Fragrance-free
• Brand: Fenty Beauty by Rihanna