Fenty Beauty Pro Filt'r Soft Matte Powder Foundation | Buildable Coverage in 50 Shades

Feather-light finish with lasting power

Pro Filt'r Soft Matte Powder Foundation delivers a feather-light, oil-free veil that builds from light to full coverage while maintaining a natural, non-cakey soft matte finish. After three years of refining the formula with Rihanna guiding the process, the powder now spans 50 shades to better match a wide range of undertones and skin types.

From quiet mornings to evenings that call for more coverage, the texture feels silky as you blend. The powder’s finish remains comfortable through the day, and it resists flashback in photos, helping your true color read stay consistent in bright light.

Key benefits

• Soft Matte Finish: a smooth, matte look that blends easily for flawless coverage.
• Long-Wearing Powder: lightweight, oil-free formula stays put for up to 12 hours.
• Wide Shade Range: 50 shades to match different skin tones and undertones.
• Full Coverage: buildable formula that can even out skin tone and imperfections.
• For All Skin Types: suitable for every skin type and tone for a natural look.
• No Flashback: designed to minimize shine and reduce flashback in photos.

How to achieve your best results

• Start with a light layer and blend outward for seamless coverage, then build where needed.
• Apply with a fluffy brush for a sheer-to-medium finish, or use a denser applicator for full coverage.
• Tap and blend to prevent caking and maintain a soft matte look throughout the day.

Whether you’re balancing undertones or covering spots, this powder is designed to be layered, non-cakey, and comfortable from morning routine to late evening.