Helena Rubinstein Sexy Blacks Mascara 5.5ml - 01 Scandalous Black
Product Details
Helena Rubinstein Sexy Blacks Mascara 5.5ml in 01 Scandalous Black is a luxury volumising mascara built around the brand's iconic Lash Queen line. The silky, ultra-coating formula combines beeswax and jojoba oil to deliver push-up volume, provocative curves and full, dramatic lashes — paired with the line's distinctive 90-60-90 brush, designed to lift curls and separate every single lash for a flutter-worthy finish.
About Helena Rubinstein
Helena Rubinstein was a pioneering Polish-American beauty entrepreneur who founded her eponymous house in 1902 — one of the first modern cosmetics brands in the world. The brand, now part of L'Oréal Luxe, has remained a benchmark of high-prestige scientific skincare and luxury makeup. The Lash Queen mascara line is the brand's most-recognised eye-makeup product, with the Sexy Blacks variant focused specifically on intense black pigment and volume.
Shade and finish
- Shade: 01 Scandalous Black — intense, deep black pigment
- Finish: High-volume, lifted, curved
- Brush: Patented 90-60-90 contoured brush — lifts and separates each lash
Key features
- Push-up volume effect for fuller, more dramatic lashes
- Lifts and curves the lashes for a wide-eyed, awake look
- Beeswax and jojoba oil-enriched formula coats lashes evenly
- Velvety, smooth-applying texture that does not flake
- Patented brush precisely shapes and separates each lash
Who it's for
Best for anyone who wants luxury-prestige mascara with serious volume — particularly those who like a defined, lifted lash line and a black pigment that reads truly black rather than dark grey. Suitable for daily wear and dramatic enough for evening makeup with a single coat.
How to use
- Curl lashes if desired before applying.
- Insert the wand and rotate gently to load product evenly — avoid pumping, which dries out the formula.
- Apply from the base of the lashes to the tips, wiggling the brush slightly to coat each lash.
- Build a second coat on the upper lashes for extra volume.
- Replace tube within three months of opening.
Specifications
- Size: 5.5ml
- Shade: 01 Scandalous Black
- Format: Volumising mascara
- Brand: Helena Rubinstein
- Range: Lash Queen Sexy Blacks
Care & Maintenance
To maintain the beauty and integrity of your purchase, we recommend treating it with care. Simple maintenance practices, such as gentle washing and proper storage, can effectively preserve the longevity of your favorites. We encourage you to refer to the care instructions included with each item, designed to help you keep your purchase in top condition.
Size & Fit
Our products are crafted to fit true to size, ensuring that you can confidently select your usual size with ease. Whether you’re looking for a relaxed or tailored fit, our designs are made to complement your unique shape and style.