Hugo Boss Hugo Now Eau de Toilette 125ml Spray
Hugo Boss Hugo Now Eau de Toilette 125ml Spray
Product Details
Hugo Boss Hugo Now Eau de Toilette 125ml is a crisp, woody-aromatic fragrance for men, composed by perfumer Frank Voelkl and launched in 2020 as a flanker in the iconic Hugo Man family. Bright lemon zest and cardamom up top give way to a refreshing icy heart of mint, lavender and watery notes, before settling on a clean Haitian vetiver drydown.
About Hugo Boss
Hugo Boss is a German fashion and lifestyle brand founded in 1924 by Hugo Ferdinand Boss in Metzingen. Initially a men's clothing maker, BOSS expanded into women's wear, accessories and fragrance — with the Hugo line, launched in 1993 and famous for its hip-flask Hugo Man bottle, championing a younger, edgier aesthetic.
Fragrance notes
- Top: lemon zest, cardamom
- Heart: watery notes, ice, mint, lavender
- Base: Haitian vetiver
Character & longevity
- Fragrance family: woody aromatic / fresh
- Mood: energising, contemporary, masculine
- Best for: daytime, the office, summer wear
- Sillage: moderate
- Longevity: 5–7 hours on skin
- Perfumer: Frank Voelkl
Who it's for
Best for younger men and existing Hugo fans who love clean, icy aromatic fragrances — perfect for the office, travel, the gym, summer wear and warm-weather dressing.
How to wear it
- Spray onto pulse points: wrists, the base of the throat and behind the ears.
- Allow to dry naturally — avoid rubbing the wrists together.
- Mist over freshly-washed clothing for a longer-lasting trail.
- Layer over an unscented body lotion for added longevity.
- Store away from direct sunlight and heat.
Specifications
- Size: 125ml
- Concentration: Eau de Toilette
- Format: Spray
- Gender: Men
- Brand: Hugo Boss
- Range: Hugo Now
Care & Maintenance
To maintain the beauty and integrity of your purchase, we recommend treating it with care. Simple maintenance practices, such as gentle washing and proper storage, can effectively preserve the longevity of your favorites. We encourage you to refer to the care instructions included with each item, designed to help you keep your purchase in top condition.
Size & Fit
Our products are crafted to fit true to size, ensuring that you can confidently select your usual size with ease. Whether you’re looking for a relaxed or tailored fit, our designs are made to complement your unique shape and style.