I.C.O.N Fully Antioxidant Shampoo 250ml

I.C.O.N. Fully Antioxidant Shampoo 250ml is a volumising, sulphate-free salon shampoo designed for fine, flat or environmentally fatigued hair. The lightweight formula combines antioxidant-rich açai berry with rice proteins and aloe vera to add fullness and strength to the strands while protecting against free radicals and pollution — leaving hair noticeably bouncier, softer and visibly thicker after each wash.

About I.C.O.N.

I.C.O.N. Products is a professional salon haircare brand founded in California, dedicated to high-performance, lifestyle-led formulations distributed through hair salons and stockists worldwide. The Fully line is the brand's volume-targeted range, designed specifically for fine or fragile hair that needs body, lift and protection from environmental wear-and-tear.

Key ingredients

• Açai Berry Extract — antioxidant-rich Amazonian fruit; helps shield the hair from free-radical and environmental damage.
• Rice Proteins — strengthen the hair fibre and add body to fine, limp strands.
• Aloe Vera — soothes and moisturises both scalp and lengths.
• Amino Acid Blend — penetrates the hair shaft to support condition and rebuild damaged strands.
• Free from sulphates, parabens and gluten.

Key benefits

• Adds visible volume and bounce to fine or limp hair
• Strengthens strands with rice proteins and amino acids
• Shields hair against free radicals and environmental pollution
• Cleanses gently without stripping the hair or scalp
• Colour-safe and sulphate-free — gentle on dyed or chemically processed hair
• Leaves hair softer, smoother and noticeably shinier

Who it's for

Best suited to anyone with fine, limp or flat hair that lacks natural body — and especially useful for those whose hair is also colour-treated or chemically processed. The sulphate-free, gentle base makes it safe enough for daily use, while the antioxidant focus is a sensible match for hair that spends a lot of time in cities, pools or sun.

How to use

1. Wet the hair thoroughly with lukewarm water.
2. Dispense a generous amount of shampoo into the palms and lather between the hands.
3. Massage into the scalp and work through the lengths.
4. Rinse thoroughly with cool-to-lukewarm water.
5. Repeat if needed.
6. Follow with the matching I.C.O.N. Fully Conditioner or any lightweight conditioner suitable for fine hair.
7. Use daily or as part of your normal washing routine.

Specifications

• Size: 250ml
• Format: Volumising sulphate-free shampoo
• Brand: I.C.O.N. Products
• Range: Fully — Antioxidant
• Suitable for: Fine, limp, colour-treated or environmentally stressed hair
• Free from: Sulphates, parabens, gluten