{"product_id":"ion-cool-blonde-shampoo-tone-brighten-moisturize-white-silver-blonde-hair","title":"Ion Cool Blonde Shampoo – Tone, Brighten \u0026 Moisturize White, Silver \u0026 Blonde Hair","description":"\u003ch2\u003eTone, Brighten, and Moisturize Blonde Hair\u003c\/h2\u003e\n\u003cp\u003eIon Cool Blonde Shampoo gently cleanses while toning white, silver, or blonde color‑treated hair. Its cool‑toned formula targets brassiness and yellowing, helping strands look more even and radiant from roots to ends. The refreshing wash leaves a balanced feel that supports easy styling and a polished finish.\u003c\/p\u003e\n\u003cp\u003eIn addition to tone, the shampoo balances moisture and adds natural shine, so you can enjoy hair that looks lively without heaviness. The formula is vegan and free from gluten, parabens, alcohol, phthalates, and soy, making it a versatile choice for many routines.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightens and tones to reduce brassiness and yellow tones\u003c\/li\u003e\n  \u003cli\u003eGluten, Paraben, Alcohol, Phthalates, Soy free\u003c\/li\u003e\n  \u003cli\u003eSuitable for white, silver, or blonde color-treated hair\u003c\/li\u003e\n  \u003cli\u003eBalances moisture and adds shine\u003c\/li\u003e\n  \u003cli\u003e100% Vegan\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use and possibilities\u003c\/h3\u003e\n\u003cp\u003eImagine stepping out of the shower with hair that feels clean and looks cooler, more even in tone, and ready for styling. The lightweight cleanse supports a healthy feel and a glossy finish after drying and styling.\u003c\/p\u003e\n\u003cp\u003eUse this shampoo as part of a routine to maintain cool-blonde tones between salon visits or after chlorine, sun exposure, or heat styling. It’s designed to be a dependable part of your color-maintenance toolkit without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eHow to get the most from it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into scalp, rinse, then follow with a color-treated conditioner.\u003c\/li\u003e\n  \u003cli\u003eFor best tone upkeep, use regularly and adjust frequency to your color and lifestyle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNote: The formula is vegan and free from common allergens and irritants, helping support a mindful care routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is ion Cool Blonde Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Best for white, silver, or blonde color-treated hair needing toning and extra shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ion Cool Blonde Shampoo vegan and free from common additives?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is 100% vegan and free from gluten, parabens, alcohol, phthalates, and soy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","offers":[{"title":"Default Title","offer_id":53416747565392,"sku":"B079ZWSZ82","price":43.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0777\/2671\/2144\/files\/ion-cool-blonde-shampoo-bottle.jpg?v=1787103884","url":"https:\/\/atchayafashionhouse.co.uk\/products\/ion-cool-blonde-shampoo-tone-brighten-moisturize-white-silver-blonde-hair","provider":"Atchaya Fashion House","version":"1.0","type":"link"}