IsaDora Active All Day Wear Foundation 35ml - 14 Sand

IsaDora Active All Day Wear Foundation 35ml in 14 Sand is a long-wearing, comfortable liquid foundation from the Swedish makeup brand IsaDora. Engineered with a clever silicone-and-polymer base — plus a marine "Actigym" complex and glycerin — the formula glides on lightweight, delivers buildable medium coverage and stays put through long days, exercise and warm weather. Sand is a soft warm-neutral fair-medium shade.

About IsaDora

IsaDora is a Swedish cosmetics brand established in 1983, known for affordable Nordic-style colour cosmetics with a sensitive-skin focus. The Active All Day Wear range is one of its hero foundation lines, designed for long-wear performance throughout busy days, sport and travel.

Key features

• Up to 24-hour wear — the silicone-acrylate blend keeps colour and finish stable through long days.
• Transfer-resistant, sweat-resistant finish — designed to withstand activity and warm weather.
• Buildable medium coverage — light feel, with the option to build up where extra coverage is needed.
• Natural matte finish — flattering without flatness.
• Marine "Actigym" complex + glycerin — keep the skin comfortable across the wear time.
• Vitamin E (tocopheryl acetate) — antioxidant protection through the day.

Shade — 14 Sand

Sand is a soft, warm-neutral fair-to-medium shade — designed for those with light-to-medium complexions and neutral-to-warm undertones. The warm sand tone is particularly flattering on naturally sun-kissed or slightly tan skin.

Who it's for

This foundation is for anyone who needs a foundation that genuinely lasts — busy professionals, parents, dancers, gym-goers, and brides. The sweat-resistant, long-wear performance also makes it a favourite for travel and warm-weather holidays. The clean, fragrance-light silicone formula is well-tolerated by most skin types except very dry skin (where a hydrating primer is recommended underneath).

How to use

1. Start with cleansed, moisturised skin. Allow moisturiser to absorb fully.
2. Shake the bottle before use.
3. Dispense 1–2 pumps onto the back of the hand or directly onto the face.
4. Blend evenly with a damp makeup sponge, foundation brush or fingertips — start at the centre of the face and blend outwards.
5. Build up in 1–2 thin layers where additional coverage is needed.
6. Set with a translucent powder where you tend to get shiny (T-zone) for additional longevity.

Specifications

• Size: 35ml
• Shade: 14 Sand (warm fair-to-medium)
• Coverage: Buildable medium
• Finish: Natural / soft matte
• Wear time: Up to 24 hours
• Brand: IsaDora