It Cosmetics Bye Bye Under Eye Waterproof Concealer 30ml - Medium Tan

IT Cosmetics Bye Bye Under Eye Waterproof Concealer in Medium Tan is a 30ml full-coverage, anti-ageing concealer designed to brighten and smooth the under-eye area. Developed with plastic surgeons and dermatologists, it conceals dark circles, fine lines, redness and discolouration with a single, lightweight, long-wearing layer.

About IT Cosmetics

IT Cosmetics is a hybrid colour-cosmetic and skincare brand best known for products that combine high-pigment formulas with skin-friendly active ingredients. Bye Bye Under Eye is one of the brand's hero products and a long-running best-seller in the prestige concealer category, awarded by major beauty publications and beloved for its skin-care-style ingredient list.

What you get

• 30ml full-coverage waterproof concealer
• Shade: Medium Tan
• Up to 24-hour wear
• Water-resistant, crease-resistant formula
• Developed with plastic surgeons and dermatologists
• Suitable for use under makeup or alone for spot coverage

What it's formulated with

The formula is infused with skin-loving ingredients: hyaluronic acid for hydration, ceramides to support the skin barrier, peptides for skin smoothing, and vitamin E (tocopherol) as an antioxidant. The result is a creamy, blendable texture that conceals without dragging or settling into fine lines, while caring for delicate under-eye skin over the course of the day.

Who it's for

This concealer is well suited to anyone with dark circles, redness, blemishes or pigmentation that needs full-coverage correction without a heavy or cakey finish. The Medium Tan shade flatters medium-to-tan complexions with warm, slightly golden undertones — particularly those whose skin sees a noticeable seasonal change with sunlight. It is also a strong choice for mature skin where lighter concealers tend to settle into fine lines.

How to apply

After moisturising and applying any base, dot the concealer along the under-eye area, over any blemishes and on areas of redness or discolouration. Tap and blend with a fingertip, brush or damp sponge using gentle pressing motions rather than rubbing, so coverage builds evenly. Build up further coverage in small layers as needed and set with a fine, translucent powder for extended wear.

Specifications

• Brand: IT Cosmetics
• Product: Bye Bye Under Eye Waterproof Concealer
• Shade: Medium Tan
• Size: 30ml
• Coverage: full
• Finish: natural, smoothing
• Wear: up to 24 hours, water-resistant
• Key actives: hyaluronic acid, peptides, ceramides, vitamin E