Juvia's Place I Am Magic Velvety Matte Foundation Senegal 110 – Full Coverage, Long-Wear

I Am Magic Velvety Matte Foundation — Senegal 110

Experience a full-coverage foundation that settles into a velvety matte finish without a heavy, cakey look. The formula is vegan and free from parabens and sulfates, delivering rich pigment that reads natural on a wide range of skin tones. The Senegal 110 shade is crafted to blend smoothly with warmer undertones, helping your true color shine through in everyday light.

Designed to feel lightweight yet exceptionally blendable, this foundation glides over skin and builds coverage where you want it. A small amount goes a long way, and the finish stays soft rather than flat, making it suitable for diverse lighting conditions, from daylight selfies to evening events. It’s described as waterproof and sweat-proof, offering potential staying power through heat, workouts, or humid days.

Key Benefits

• Full-coverage matte finish without a cakey appearance
• Lightweight, blendable texture that feels comfortable all day
• Vegan, paraben-free, and sulfate-free formulation
• Waterproof and sweat-proof for extended wear
• 42 shade range spanning deep to fair tones
• Pairs well with I Am Magic Concealer and I Am Magic Loose Setting Powder for a complete look

Shade Range and How It Reads

With 42 shades, the line aims to fit a broad spectrum of undertones and skin tones. The Senegal 110 option is designed to read natural on warm-light complexions while still blending seamlessly with nearby shades for a tailored match.

How to Use

• Apply with a wet beauty sponge or synthetic makeup brush, using sweeping and buffing motions for even coverage
• Start with a small amount and layer to achieve your desired level of coverage
• Blend along the jawline to ensure color harmony with your neck and décolletage

Pairing and Routine Tips

• Maximize longevity by pairing with I Am Magic Concealer and I Am Magic Loose Setting Powder
• Layer in breathable steps to maintain a natural, comfortable finish in different lighting

Brand Story

Founded by Chichi Eburu, Juvia’s Place celebrates bold pigment and African-inspired beauty. The I Am Magic line aims to honor diverse skin tones with vibrant color and thoughtful textures that empower daily confidence.