L'Oréal Professionnel Série Expert Metal Detox Shampoo 300ml

L'Oréal Professionnel Série Expert Metal Detox Shampoo 300ml is an anti-metal cleansing shampoo formulated to neutralise the metal particles in tap water that build up inside the hair fibre and cause breakage, brassiness and uneven colour. Powered by L'Oréal Professionnel's patented Glicoamine technology — the brand's smallest molecule, designed to penetrate the hair shaft and trap metals from within — the shampoo cleanses gently while strengthening colour-treated and damaged hair.

About L'Oréal Professionnel

L'Oréal Professionnel is the salon division of the L'Oréal Group, founded in 1909, and has been a leader in professional haircare and colour for more than a century. The Série Expert range is the brand's haircare backbone — categorised by hair concern (Vitamino Color, Absolut Repair, Pro Longer, Metal Detox) and used by stylists to prescribe targeted regimens.

Key ingredients

• Glicoamine 2%: L'Oréal Professionnel's patented anti-metal active, small enough to enter the hair fibre and bind to metal particles for removal at the next wash.
• Sulfate-free cleansing base: Removes daily build-up without stripping colour or moisture.
• Glycerin and conditioning agents: Help restore softness and slip after cleansing.

Key benefits

• Removes metal build-up: Cleanses metal particles introduced through hard water that contribute to colour fade, breakage and unevenness.
• Up to 87% less breakage: Demonstrated when used as part of the full Metal Detox regimen.
• Protects colour: Preserves over 93% of colour vibrancy against UV exposure; compatible with all lightener and colour brands.
• Sulfate-free: Gentle enough for daily use on coloured or chemically treated hair.

Who it's for

Particularly suited to clients with coloured, lightened, chemically treated or chronically damaged hair, and to anyone living in a hard-water area where metal build-up is most pronounced. Excellent as a pre-colour shampoo to neutralise hair before a tint or lift service.

How to use

1. Wet hair thoroughly.
2. Dispense a small amount of shampoo into the palms and emulsify.
3. Massage through the scalp and hair lengths until a rich foam develops.
4. Rinse thoroughly.
5. Follow with Metal Detox Mask or Conditioner for the full anti-metal regimen, then leave-in concentrate for compromised hair.

Specifications

• Size: 300ml
• Format: Cream shampoo
• Concern: Metal build-up, colour fade, breakage
• Sulfate-free: Yes
• Range: Série Expert Metal Detox
• Brand: L'Oréal Professionnel