L'Oréal Professionnel Série Expert Silver Magnesium Shampoo 300ml
L'Oréal Professionnel Série Expert Silver Magnesium Shampoo 300ml
Product Details
L'Oréal Professionnel Série Expert Silver Magnesium Shampoo 300ml is the cult-favourite purple toning shampoo from L'Oréal Professionnel's Serie Expert range. Designed to neutralise unwanted yellow and brassy tones in blonde, grey, white and silver hair, the deep violet pigments leave the hair looking cooler, brighter and salon-fresh between colour appointments.
About L'Oréal Professionnel
L'Oréal Professionnel is the salon-haircare line from L'Oréal, the world's largest beauty group. Trusted by professional hairdressers worldwide, the Serie Expert range offers science-led formulas designed to target specific hair concerns — and Silver Magnesium is its hero purple shampoo for blonde, grey and silver hair.
Key features
- For: blonde, grey, white and silver hair
- Action: neutralises yellow and brassy tones
- Hero ingredient: deep violet pigments and magnesium
- Result: cooler, brighter, more vibrant hair
- Format: 300ml bottle
Who it's for
Best for those with blonde, grey, white or silver hair who want salon-style cool tones — and a great regular shampoo for fans of L'Oréal Professionnel's salon-grade haircare.
How to use
- Wet hair thoroughly with warm water.
- Apply a generous amount and massage into a rich purple lather.
- Leave for 3–5 minutes for stronger toning.
- Rinse thoroughly and follow with a moisturising conditioner.
Specifications
- Size: 300ml
- Format: Toning shampoo
- Hair type: Blonde, grey, white, silver
- Brand: L'Oréal Professionnel
- Range: Serie Expert Silver Magnesium
- Action: Neutralises yellow tones
Care & Maintenance
To maintain the beauty and integrity of your purchase, we recommend treating it with care. Simple maintenance practices, such as gentle washing and proper storage, can effectively preserve the longevity of your favorites. We encourage you to refer to the care instructions included with each item, designed to help you keep your purchase in top condition.
Size & Fit
Our products are crafted to fit true to size, ensuring that you can confidently select your usual size with ease. Whether you’re looking for a relaxed or tailored fit, our designs are made to complement your unique shape and style.