Max Factor Colour Elixir Lip Liner 1.2g - 00 Universal

Max Factor Colour Elixir Lip Liner 1.2g in 00 Universal is a versatile clear lip liner from the iconic American makeup brand Max Factor. As a transparent universal shade, this liner is designed to define and shape the lips without altering the colour of any lipstick or gloss applied on top — a true wardrobe essential.

About Max Factor

Max Factor is the iconic American cosmetics company founded by Polish-Jewish Hollywood make-up artist Maksymilian Faktorowicz (1877–1938) — known for inventing the term "make-up" itself. In 1927 Max Factor introduced his first cosmetics sold to the broad market, advertised with the slogan suggesting every girl could look like a movie star by using Max Factor makeup.

Key benefits

• Universal clear shade — defines without altering lipstick colour
• Versatile wardrobe essential — works with any lip product
• Prevents lipstick bleeding — anchors and shapes the lip line
• Smooth glide-on formula — easy precise application
• 1.2g pencil — long-lasting size
• Accessible Max Factor quality — Hollywood heritage

Who it's for

Suits anyone who wants to define the lip line and prevent lipstick bleeding without committing to a coordinated coloured liner. Particularly well suited to those who use multiple lipstick colours and want a single liner that works with all of them.

How to apply

1. Sharpen the pencil to a fine point
2. Outline the lips, working from the cupid's bow outwards
3. Fill in the lips fully if used to anchor longwear colour
4. Apply lipstick or gloss on top
5. Touch up throughout the day as needed

Specifications

• Size: 1.2g
• Shade: 00 Universal (clear)
• Format: Sharpenable lip liner pencil
• Brand: Max Factor
• Range: Colour Elixir Lip Liner