Max Factor Kohl Pencil 1.3g - 010 White

Max Factor Kohl Pencil 1.3g in 010 White is a soft, creamy eye-defining pencil that brightens the eye area and creates the look of bigger, more awake eyes. The smooth, blendable formula glides on easily across the waterline and inner corners — a true makeup-bag essential for instantly fresher, more luminous-looking eyes.

About Max Factor

Max Factor is one of the most celebrated names in makeup, founded in 1909 by Polish-American beauty pioneer Maksymilian Faktorowicz — the makeup artist who coined the word "make-up" while working with Hollywood's golden-age studios. Now part of Coty, the brand bridges professional artistry and accessible everyday beauty. The Kohl Pencil range is one of its long-loved everyday makeup staples.

Key benefits

• Brightens the eye area — opens up the eyes for a more awake, fresh look
• Soft, creamy formula — glides on smoothly without dragging
• Suitable for the waterline — gentle enough for the delicate inner eye area
• Blendable for smoky effects — can be smudged out for soft accents
• Compact pencil format — easy to sharpen for precise application
• Iconic Max Factor heritage — long-loved everyday makeup essential

Shade — 010 White

White is a clean, bright shade that adds instant freshness when applied to the inner corners of the eyes and along the lower waterline. It creates the illusion of bigger, more rested eyes — making it especially well-suited to tired-day makeup, photography, and adding lift to any eye look. Also a great base for vibrant eyeshadow colours.

Who it's for

This kohl pencil is for anyone who wants brighter, more awake-looking eyes — particularly those dealing with tired days, lacklustre mornings or wanting to add lift and dimension to their makeup. It's also a great staple for creative makeup looks, festival makeup and as a primer base for vivid eyeshadow shades.

How to apply

1. Ensure the pencil is sharpened to a clean point
2. Gently pull the lower lid down to expose the waterline
3. Apply the pencil along the inner lower waterline
4. Add a small dot in the inner corner of each eye for extra brightness
5. For accents, use as a base under coloured eyeshadow on the lid
6. Remove at the end of the day with a gentle eye-makeup remover

Specifications

• Size: 1.3g
• Shade: 010 White
• Format: Kohl pencil
• Finish: Soft, creamy, blendable
• Brand: Max Factor
• Range: Kohl Pencil