Max Factor Kohl Pencil 1.3g - 070 Olive

Max Factor Kohl Pencil 1.3g in shade 070 Olive is the iconic British make-up brand's signature soft kohl eyeliner in a flattering olive-green shade. The creamy, easy-glide formula blends instantly to a smoky line and sets to a long-wearing finish — making it equally useful as a precise liner, a smudged-out smoky shadow or a blendable kohl for the inner rim.

About Max Factor

Max Factor is the legendary make-up brand founded in Hollywood in 1909 by Polish-born make-up artist Maksymilian Faktorowicz, who developed the first commercially viable on-screen make-up for silent-film actors and gave the world the term "make-up" itself. The brand has been a pillar of mainstream cosmetics ever since, owned today by Coty, with Kohl Pencils long established as one of its bestselling everyday eye products.

Key features

• Soft, creamy texture: glides on effortlessly without pulling or dragging the delicate eye-area skin
• Long-wearing formula: stays put for hours without smudging or fading once set
• Triple-use: works as a defining liner, a smudged-out smoky look, or a kohl on the inner rim
• Hydroxylated lanolin & synthetic beeswax: glide and structure for the pencil
• Vitamin E (tocopherol): antioxidant that helps protect the formula and skin

Who it's for

Olive 070 is a green-toned shade that flatters most skin tones and is particularly striking on hazel, brown and green eyes — the green undertone makes the iris read warmer and brighter. A wearable alternative to a classic black or brown for daytime, autumn-and-winter eye looks, and an easy way to bring soft colour into a neutral make-up routine.

How to use

1. Sharpen the pencil to a clean point.
2. For a defined liner, draw along the upper or lower lash line in short, light strokes.
3. For a softer effect, smudge the line with a small brush or fingertip within ten seconds of application — once set, the formula locks in place.
4. For a kohl effect, apply along the inner rim of the lower lid and press gently between the lashes.
5. Layer for more depth, or pair with a Max Factor mascara for a finished look.

Specifications

• Size: 1.3g
• Shade: 070 Olive
• Format: Soft kohl eye pencil
• Brand: Max Factor