Moschino Cheap & Chic I Love Love Eau de Toilette 30ml Spray

Moschino Cheap & Chic I Love Love Eau de Toilette is a 30ml floral-woody-musk fragrance for women — a bright, joyful signature scent that pairs sparkling citrus with a delicate floral heart and a soft woody-musk base. Composed by perfumer Olivier Cresp, it captures the brand's playful, slightly tongue-in-cheek aesthetic in fragrance form.

About I Love Love

Moschino is the Italian fashion house known for its irreverent, slightly whimsical approach to design. The Cheap & Chic line — and its iconic "Olive Oyl" silhouette flacons — extended that aesthetic into perfumery in the 1990s and 2000s. I Love Love, launched in 2004 and composed by master perfumer Olivier Cresp, sits within the line as the joyful, sun-warmed citrus-and-floral entry.

Fragrance notes

• Top: grapefruit, orange, lemon, redcurrant
• Heart: sugar cane, bulrush, lily of the valley, tea rose, cinnamon
• Base: musk, cedar, thanaka wood

How it wears

The fragrance opens with a sparkling citrus burst — grapefruit, orange and lemon are lifted by tart redcurrant for an immediate impression of bright optimism. The heart turns delicately floral, with lily of the valley and tea rose creating a soft, romantic core, while sugar cane and a touch of cinnamon add subtle warmth. As it dries down, smooth cedar, soft musk and thanaka wood wrap the composition into a slightly powdery, slightly creamy finish that lingers gracefully on skin.

Who it's for

I Love Love is for women who love bright, joyful floral-fruity perfumery — wearers who enjoy citrus-led signatures, fans of the wider Moschino fragrance line and those building a daytime, year-round bottle. It is also a strong gift choice thanks to its instantly recognisable Olive Oyl flacon and broad appeal.

How and when to wear it

This is a true daytime, year-round fragrance and is at its most flattering through spring and summer when the citrus opening really sings. Spray onto pulse points — the inside of the wrists and the base of the throat — and avoid rubbing the wrists together so the floral heart can develop. The 30ml format is also a smart, handbag-friendly size.

Specifications

• Brand: Moschino
• Range: Cheap & Chic
• Fragrance: I Love Love
• Concentration: Eau de Toilette
• Format: 30ml spray
• Year launched: 2004
• Perfumer: Olivier Cresp
• Family: floral, woody, musk, citrus
• Gender: women