Noughty Hello Curls Define & Reshape Primer 200ml

Noughty Hello Curls Define & Reshape Primer 200ml is the British curl brand's first-step leave-in for wavy, curly and coily hair — designed to lay the foundation for defined, frizz-free, well-shaped curls before any styling product goes on. The 97% natural-origin formula combines Noughty's signature Quinoxy complex (camellia seed oil, wheat bran extract and linoleic acid) with sea kelp, shea butter and avocado oil to detangle, smooth, hydrate and reshape curl patterns in damp hair.

About Noughty

Noughty (the brand name nods to "no nasties") is a British haircare line built around natural-origin, vegan and cruelty-free formulas, free from sulphates, parabens, silicones and other commonly avoided ingredients. The Hello Curls range is dedicated to curly, coily and wavy hair textures, with each product designed to slot into one of the steps of a typical curly-girl wash-day routine.

Key ingredients

• Quinoxy Complex — Noughty's patented blend of camellia seed oil, wheat bran extract and linoleic acid, scientifically tested to trap moisture, reduce volume and tame flyaways even in humid conditions.
• Sea Kelp Extract — rich in vitamins, minerals and trace elements that condition and add slip.
• Shea Butter — softens and moisturises dry, thirsty curls.
• Avocado Oil — fatty-acid-rich oil that nourishes and helps seal the cuticle.
• Wheat Protein — provides amino acids that penetrate the hair shaft to strengthen from within.

What it does

• Restores moisture and improves condition of dry, thirsty curls
• Smooths the cuticle for more aligned, defined wave and curl patterns
• Reduces frizz and flyaways, even in humidity
• Improves combability and makes detangling easier
• Lays the perfect base for curl creams, mousses or gels
• 97% natural origin; sulphate-, silicone- and paraben-free; vegan and cruelty-free

Who it's for

Designed specifically for wavy, curly and coily hair types looking for a leave-in primer step in their wash routine. Particularly useful if your curls have struggled with definition, dryness or humidity-induced frizz; can also be used by anyone whose hair is dry, processed or damaged who would benefit from a moisture-rich detangler.

How to use

1. Wash the hair with a curl-friendly shampoo and conditioner; gently squeeze out excess water.
2. While the hair is still wet, dispense a generous amount of primer into the palms.
3. Distribute evenly through the lengths and ends, working section by section.
4. Comb through with fingers or a wide-tooth comb to encourage clumping.
5. Follow with your favourite curl styler — a cream, mousse or gel — and air-dry, diffuse or plop as desired.

Specifications

• Size: 200ml
• Format: Leave-in curl primer
• Brand: Noughty (UK)
• Range: Hello Curls
• Suitable for: Wavy, curly and coily hair
• 97% natural origin; vegan and cruelty-free
• Free from: Sulphates, silicones, parabens, mineral oil