Urban Decay Naked Liquid Foundation 30ml - 13.0
Urban Decay Naked Liquid Foundation 30ml - 13.0
Product Details
Urban Decay Naked Skin Weightless Ultra Definition Liquid Foundation 30ml in shade 13.0 is a fluid, light-to-medium coverage foundation designed to look and feel like skin rather than sit on top of it. The formula leans on micro-dispersed pigments, vitamin E, green tea and Matrixyl 3000 peptides to even out tone, blur imperfections and care for the skin while it wears. Shade 13.0 is part of Urban Decay's deeper end of the original 18-shade Naked Skin range.
About Urban Decay
Founded in California in 1996, Urban Decay made its name with bold, beauty-counter-disrupting colour cosmetics — black eyeliners, vivid eyeshadows, the cult Naked palettes. The Naked Skin foundation line extended the same rule-breaking attitude into complexion makeup: rich pigment, modern textures, a finish that flattered without flattening features.
Key features
- Light-to-medium buildable coverage with a natural finish.
- Lightweight, fluid texture that diffuses imperfections rather than masking them.
- Vitamin E and green tea add antioxidant benefit.
- Matrixyl 3000 peptide complex supports skin appearance over time.
- Oil-free, fragrance-free, paraben-free formulation.
Who it's for
Naked Skin is best for women who prefer a foundation that looks like good skin rather than full makeup — those who find heavier full-coverage formulas too matte or too obvious. Shade 13.0 suits deeper complexions; if your skin is lighter, the wider Naked Skin shade range offers numerical depths in 0.5 increments. Equally suitable for office days, evenings out, and routine wear under a powder.
How to use
- Start with cleansed, moisturised skin and your usual primer if you use one.
- Shake the bottle gently and dispense a few drops onto the back of the hand.
- Apply with fingertips, a damp sponge or a foundation brush, blending outwards from the centre of the face.
- Build coverage gradually on areas that need more correction.
- Set lightly with a translucent powder for added staying power.
Specifications
- Size: 30ml
- Shade: 13.0
- Coverage: Light-to-medium, buildable
- Finish: Natural
- Brand: Urban Decay
- Free from: Oil, fragrance, parabens
A skin-flattering, weightless foundation for women who want their complexion to look like the best version of itself.
Care & Maintenance
To maintain the beauty and integrity of your purchase, we recommend treating it with care. Simple maintenance practices, such as gentle washing and proper storage, can effectively preserve the longevity of your favorites. We encourage you to refer to the care instructions included with each item, designed to help you keep your purchase in top condition.
Size & Fit
Our products are crafted to fit true to size, ensuring that you can confidently select your usual size with ease. Whether you’re looking for a relaxed or tailored fit, our designs are made to complement your unique shape and style.