American Crew Classic Molding Clay 85g

American Crew Classic Molding Clay 85g is a professional-grade men's hair styling clay from the long-running American men's grooming brand — designed to deliver high hold with a low, matte shine. Suited to short and medium-length hair, the clay provides texture, separation and definition for modern men's haircuts that need long-lasting hold without the polished gloss of a pomade or wax.

About American Crew

Founded in 1994 by hairstylist David Raccuglia, American Crew was the first major hair-care brand built specifically for men. Sold through professional barbershops and salons, the range has become a long-running staple of men's grooming routines worldwide.

Key features

• High hold — long-lasting through the day.
• Low, matte shine — no greasy or polished finish.
• Texture and separation for modern men's haircuts.
• Workable, easy-to-apply formula.

Who it's for

This styling clay suits men with short to medium-length hair who want a high-hold, matte-finish styling product — particularly those with textured cuts that need long-lasting hold and definition without a glossy finish.

How to use

1. Take a small amount of clay between the fingers.
2. Rub the product between the palms until soft and warm.
3. Work through towel-dried or dry hair from the roots to the tips.
4. Style as desired — finger-style for texture, or use a comb for definition.
5. For higher hold, apply more product and reshape throughout the day.

Specifications

• Size: 85g
• Format: Hair styling clay
• Hold: High
• Finish: Low, matte shine
• Brand: American Crew
• Range: Classic

A professional men's styling clay from one of America's great barbershop brands — high-hold, matte and beautifully workable.