American Crew Cream Pomade 85g - Light/Medium Hold

American Crew Cream Pomade 85g is a light-to-medium hold styling cream for men, designed to tame hair while keeping it looking soft and natural. The moisture-rich formula glides through the lengths without flaking or stiffening, leaving a subtle, low-shine finish that suits everyday wear in the office, on the weekend or in the gym bag.

About American Crew

American Crew was founded in 1994 by hairstylist David Raccuglia and is widely credited with pioneering the modern men's grooming category. The brand sits at the centre of barbershop styling worldwide, with a product line built on classical hold-and-finish principles. Cream Pomade is the line's softest, most natural-look styling product — sitting between leave-in conditioner and a true pomade.

Hold and finish

• Hold: Light to medium — restylable through the day
• Finish: Low shine, natural look
• Texture: Adds gentle definition without stiffness
• Reworkability: Easy to comb back through the hair without flaking

Key ingredients

• Lanolin — a rich emollient that conditions and softens
• Glyceryl stearate & cetyl alcohol — provide the smooth, creamy texture
• Panthenol (provitamin B5) — adds shine and supports hair condition
• VP/VA copolymer — provides flexible hold without rigidity

Who it's for

Cream Pomade suits men with short to medium hair who want a soft, natural everyday finish — particularly side parts, classic crops and gentle off-the-face styles. The light-to-medium hold makes it equally good for fine hair (which can look weighed down by stronger pomades) and for textured hair that just needs taming and shape.

How to use

1. Towel-dry hair until just damp, or apply to fully dry hair for more textured results.
2. Scoop a small amount (around the size of a 5p coin) and warm between the palms.
3. Distribute evenly through the hair, working from mid-lengths out for definition or from roots for fullness.
4. Shape with fingers or a comb. Add a small extra amount on dry hair to refine specific sections during the day.

Specifications

• Size: 85g
• Hold: Light/Medium
• Finish: Low shine, natural
• Brand: American Crew
• Range: Cream Pomade