Max Factor Colour Elixir Lipstick 4g - 135 Pure Plum
Max Factor Colour Elixir Lipstick 4g - 135 Pure Plum
Product Details
Max Factor Colour Elixir Lipstick 4g in 135 Pure Plum is a creamy, hydrating bullet lipstick from the legendary American makeup house Max Factor. Pure Plum is a sumptuous deep plum shade — perfect for evening wear and refined cooler-weather looks.
About Max Factor
Max Factor is the legendary American makeup house founded in 1909 by Polish-American Hollywood makeup artist Maksymilian Faktorowicz. Color Riche is the brand's longest-running, most beloved lipstick line.
Key benefits
- Creamy hydrating formula — non-drying comfortable wear
- High-pigment colour — full coverage in a single swipe
- Smooth glide-on application — buttery texture
- Long-lasting wear — through meals and working day
- Bullet format — easy on-the-go application
- Accessible price point — premium quality at high-street prices
Shade
135 Pure Plum is a sumptuous deep plum in the Colour Elixir line — perfect for evening wear, refined cooler-weather looks and statement makeup. Flatters cool to neutral undertones.
Who it's for
Colour Elixir is ideal for anyone who wants comfortable, hydrating colour in an accessible high-street format. Particularly well-suited to those who reapply through the day.
How to apply
- Start with clean, exfoliated lips; apply lip balm if dry
- Apply Colour Elixir straight from the bullet
- Start at the centre and work outwards
- Blot and re-apply for more saturation
- Top up through the day
Specifications
- Size: 4g
- Shade: 135 Pure Plum (deep plum)
- Finish: Creamy, comfortable
- Format: Bullet (twist-up) lipstick
- Brand: Max Factor
- Range: Colour Elixir
Care & Maintenance
To maintain the beauty and integrity of your purchase, we recommend treating it with care. Simple maintenance practices, such as gentle washing and proper storage, can effectively preserve the longevity of your favorites. We encourage you to refer to the care instructions included with each item, designed to help you keep your purchase in top condition.
Size & Fit
Our products are crafted to fit true to size, ensuring that you can confidently select your usual size with ease. Whether you’re looking for a relaxed or tailored fit, our designs are made to complement your unique shape and style.