Milk_shake Conditioning Direct Colour 100ml - Golden Blond

Milk_shake Conditioning Direct Colour 100ml in Golden Blond is an ammonia-free, peroxide-free direct colour from the Italian haircare brand. A gentle, conditioning semi-permanent dye built around argan oil, shea butter and milk proteins — designed to deposit a warm, golden-blonde tone while nourishing the hair.

About Milk_shake

Milk_shake is the Italian professional haircare brand from Z.One Concept, founded in 1985 and best known for its milk-protein-led haircare. The Conditioning Direct Colour line offers a softer alternative to traditional hair dye, focused on toning and refreshing existing colour with built-in conditioning.

Key benefits

• Ammonia-free, peroxide-free direct colour — ideal for refreshing or toning existing hair colour.
• Conditioning formula — supports the lengths during colour deposit.
• Argan oil and shea butter for nourishment and shine.
• Milk proteins replenish and protect the hair structure.
• Adjustable intensity by leave-on time — shorter for a soft refresh, longer for a more pronounced result.
• Suitable for use after shampooing, no developer required.

Key ingredients

• Argan oil (Argania spinosa kernel oil): rich, nourishing oil for shine and softness.
• Shea butter (Butyrospermum parkii): conditioning plant butter for the lengths.
• Hydrolysed milk protein: the brand's signature ingredient — supports softness and condition.
• Sunflower extract (Integrity 41): antioxidant polyphenol-rich plant extract.

Who it's for

Anyone with light or pre-lightened blonde hair who wants to refresh, tone or warm-up the colour without committing to permanent dye — particularly suited to maintaining salon blondes between appointments and to colour-shy users wanting a gentler approach.

How to use

1. Always carry out a patch test 48 hours before use.
2. Wash the hair with shampoo as usual; towel-dry until just damp.
3. Wear gloves and protect surfaces — direct dyes can stain.
4. Apply generously to the lengths and ends, working through with a tint brush or fingers.
5. Leave on for 5-15 minutes — shorter for a soft refresh, longer for stronger deposit.
6. Rinse thoroughly with cool water until the water runs clear; condition lightly if needed.

Specifications

• Brand: Milk_shake
• Range: Conditioning Direct Colour
• Shade: Golden Blond
• Format: 100ml direct colour
• Ammonia-free, peroxide-free: Yes