The History of Whoo Gongjinhyang Mi Luxury Lipstick 3.5g - 35 Brown
The History of Whoo Gongjinhyang Mi Luxury Lipstick 3.5g - 35 Brown
Product Details
The History of Whoo Gongjinhyang Mi Luxury Lipstick 3.5g in shade 35 Brown is a Korean luxury lipstick that combines high-pigment colour with the brand's signature anti-ageing skincare actives. The shade is a warm, sophisticated brown — flattering against medium-to-deep skin tones and equally wearable on lighter complexions as a "your lips but better" neutral. The formula glides on with a luminous, semi-satin sheen that hydrates lips throughout wear.
About The History of Whoo
The History of Whoo is a Korean luxury skincare and cosmetics brand launched in 2003 by LG H&H, drawing on traditional court-medicine principles once reserved for the Joseon royal family. Each formulation centres on Gongjinhyang — a four-ingredient herbal complex historically used in Eastern medicine — paired with modern actives for visible skin benefits. The Mi line extends this philosophy into colour cosmetics with skincare-grade ingredients.
Key features
- Skincare-infused formula — enriched with gold, panax ginseng root extract and licorice root extract for nourishing wear
- Luminous semi-satin finish — neither flat-matte nor heavily glossy; the lips look defined and naturally radiant
- High-pigment payoff — delivers full colour in a single sweep, with even, streak-free application
- Hydrating wear — cimicifuga racemosa root extract moisturises lips, leaving them comfortable rather than dry
- Luxury packaging — gold-detailed lacquered case inspired by Korean royal aesthetics
Shade
35 Brown is a deep, warm brown with a hint of red undertone — sophisticated rather than overly cool or chocolate. It reads as a polished MLBB on deeper skin tones and as a moody autumn neutral on fair-to-medium complexions.
Who it's for
This lipstick suits anyone drawn to Korean luxury beauty and skincare-meets-makeup formulas. Ideal for those who want a richer colour with a comfortable, hydrating feel — particularly in autumn and winter, when matte lipsticks can read dry. Layer it as a polished daily wear or use as a base under gloss.
How to apply
- Smooth lips with a balm and blot off any excess
- Outline lips with a complementary brown or neutral pencil for definition
- Apply directly from the bullet, starting at the centre of the lips and working outwards
- Press lips together to distribute; reapply for richer pigment, or blot for a sheer wash
Specifications
- Size: 3.5g
- Shade: 35 Brown
- Finish: Luminous semi-satin
- Coverage: Full, single-swipe
- Brand: The History of Whoo
- Range: Gongjinhyang Mi Luxury
Care & Maintenance
To maintain the beauty and integrity of your purchase, we recommend treating it with care. Simple maintenance practices, such as gentle washing and proper storage, can effectively preserve the longevity of your favorites. We encourage you to refer to the care instructions included with each item, designed to help you keep your purchase in top condition.
Size & Fit
Our products are crafted to fit true to size, ensuring that you can confidently select your usual size with ease. Whether you’re looking for a relaxed or tailored fit, our designs are made to complement your unique shape and style.