Tower 28 Swipe Serum Concealer – Hydrating Medium-Full Coverage with Hyaluronic Acid + Centella | Shade 5 EP (Light/Neutral) – 0.22 oz

Hydrating coverage that cares for your skin

Tower 28 Swipe Serum Concealer blends the slip of a serum with medium-to-full coverage, smoothing dark circles, redness, and blemishes while feeling light and breathable on the skin. Shade 5 EP is light with neutral undertones, offering a versatile option for fair-to-light complexions.

What makes it different

This concealer combines skincare-inspired care with makeup performance, delivering a cushiony, flexible layer that won’t cling to dry patches or feel heavy as the day wears on.

Skin-loving ingredients

• Hyaluronic acid helps hydrate the surface for lasting comfort
• Centella asiatica aims to calm the look of the skin
• Pigments coated in lysine support a smooth, natural finish
• Non-comedogenic formula designed for sensitive, dry, or blemish-prone skin

Who it’s for

Ideal for anyone wanting a hydrating concealer that builds from medium to full coverage without a heavy feel. It pairs well with sensitive or reactive skin and works on under-eye areas, redness, and uneven tone with a light, skin-like finish.

Use cases and results

• Under-eye brightening for a refreshed look
• Spot concealing on redness and blemishes with buildable coverage
• Breathable wear suitable for daily routines
• Travel-friendly makeup-skincare hybrid for on-the-go touchups

How to use and pro tips

Swipe directly with the applicator to target areas. Blend with fingers, a brush, or a sponge, then set with GetSet Powder for longer wear. Pro tip: use one shade lighter to brighten the under-eye area.

Brand ethos

Tower 28 champions skin-first care with safe, high-performance formulas inspired by real life. The line blends dermatologist-friendly ingredients with a joyful, inclusive beauty philosophy.