Tower 28 Swipe Serum Concealer – Hydrating Medium-to-Full Coverage + Under Eye Brightener (Shade KTOWN 7.0)

Meet Tower 28 Swipe Serum Concealer

Experience a concealer that glides on with the ease of a serum while delivering medium-to-buildable coverage. Shade 7.0 KTOWN reads as a true medium with neutral undertones, designed to blend seamlessly into a range of skin tones without settling into dryness or emphasizing texture.

Why this concealer stands out

• Hydration meets makeup: A serum-inspired slip helps the product move over skin without caking, giving a natural, breathable finish.
• Skin-friendly ingredients: Hyaluronic acid helps maintain moisture, and centella asiatica helps calm the look of sensitive or dry areas.
• Smart pigment technology: Pigments coated in lysine promote a smooth, even appearance that wears well as you go about your day.
• Non-comedogenic comfort: Lightweight, non-irritating formula designed for sensitive or blemish-prone skin.

What you get

The formula is designed to be buildable from medium to fuller coverage, allowing you to address dark circles, redness, and minor imperfections while keeping a skin-like finish. The combination of skincare-inspired ingredients works beneath the surface to support a balanced look that feels light on the skin.

Shade KTOWN and usage tips

• Shade KTOWN is medium with neutral undertones, crafted to blend into many complexions.
• Pro tip: use one shade lighter to turn Swipe into a true under-eye brightener.
• How to use: Swipe directly onto areas needing coverage, blend with fingers, a brush, or a sponge, and set with GetSet Powder for longer wear.

Real-life benefits and lifestyle fit

Whether you’re prepping for video calls, a daylight brunch, or an evening outing, this concealer aims to offer a comfortable, everyday solution. It’s designed to pair with Tower 28’s skincare-forward approach, delivering a natural finish that shines through in daylight or softer indoor lighting without looking heavy or false.

Brand philosophy

Tower 28 draws inspiration from the LA lifestyle and real skincare needs. The brand emphasizes safe, high-performance formulas for sensitive skin that blend dermatologist-approved skincare with joyful, inclusive beauty for all.

Key ingredients at a glance

• Hyaluronic acid for hydration and a soft, cushiony feel.
• Centella asiatica to calm and support comfort on sensitive skin.
• Lysine-coated pigments to help create a smooth, natural-looking finish.
• Non-comedogenic formulation designed to wear well on blemish-prone skin.